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David J Gilmore

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  • Portfolio
  • Services
  • Publications
  • About Me

Helping to improve user experiences through design

I have been working on innovation, product design, user experience, human factors and human-computer interaction for over 40 years..

In the mid-1990’s I led a team that demonstrated the need for something richer than usability … and we were working with Don Norman at Apple on this and related ideas and it was around this time that Don coined the term ‘User Experience’.

At IDEO I was part of the Human Factors leadership that revealed how contextual, empathic research could identify users’ implicit and latent needs in ways that designers could act upon.

Since IDEO I have worked at Intel, Logitech, GE Research and Elekta, leading developments in user experience across hardware and software, in consumer products and in complex industrial domains (for example, gas-fired power stations and radiation therapy). 

It is a lot more than User Interfaces

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Solving Real Problems

What can we do for you?

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Prototypes for early concept exploration

Are you building prototypes early enough? Do you assume that engineers should build your prototypes? Do you know how to build prototypes that help you explore your concepts before you commit to engineering development?

Authentic Conversations

Are you hearing authentic responses? Or are you hearing what your customers and users want you to hear, or what they think you want to hear?

Strategic UX or UX Strategy

Are you using your UX capability strategically? Or are they delivering great UI in places where it might or might not matter?

Some previous work

Learn more about my background

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Designing an Unknown Experience

The Vocera communicator came with a vision of Star Trek style communication. Nothing like it existed and it wasn’t clear which contexts of use would turn out to be fruitful. The first step therefore is enabling the experience to be better imagined and explored.

Digital, Industrial Experiences

How does an iPad bring better experiences to a locomotive maintenance yard?

The Customer Journey Across Many products

User experience encompasses a bigger journey than just day-to-day use of the product. When your company makes many different products that journey crosses portfolio boundaries.

Some publications

Read more of my past work and thinking

More Writings
HFES 2018 User-Centred Design Award

The HFES Product Design SIG awards the Stanley Caplan Award every year and in 2018 Elekta’s MRLinac (Unity) was the winning entry, celebrating work that is documented more completely in other publications.

Design of new radiation therapy machine

Millions of people worldwide benefit from radiotherapy every year, and the treatment cures more people than cancer drugs. DCA and Elekta describe a project in which human factors played a critical role in the design of new equipment that delivers the therapy to patients

Making Things Better

Human Factors and User Experience design have developed relatively independently and from different traditions and yet they both share the all important goal of making better things for people to use. This paper explores how we might bring them closer together and recognise the overlaps – especially in the context of safety-critical systems.

© 2026: David J Gilmore