The Customer Journey Across Many products
The internet at home
Always Open to New Methods
Design of new radiation therapy machine
Millions of people worldwide benefit from radiotherapy every year, and the treatment cures more people than cancer drugs. DCA and Elekta describe a project in which human factors played a critical role in the design of new equipment that delivers the therapy to patients
Radiotherapy's Future Experience
This paper describes how a suite of research techniques were used to inform the development of a vision for the future of radiotherapy that was to later become Elekta’s MRLinac Unity.
Individual differences and strategy selection in reasoning
How and why do people vary in the way that approach the task of choosing a strategy for solving a given problem?
About Me
20+ years working in Silicon Valley, Seattle and Portland, Oregon.
Worked for IDEO, Intel, GE, Logitech and Elekta in roles encompassing human factors, design research, user experience design and user experience leadership.
Ten years as an academic at the University of Nottingham teaching human factors, research methods, human-computer interaction and applied psychology. Numerous research grants and 6 successful PhD students.
Our research in the mid-1990s was some of the first work to demonstrate the need for a concept bigger than usability – we didn’t apply the term ‘user experience’, but it is now clear that those elements that are key to user experience were also central to those experiments on educational technology.
For most of the past 15 years I have been a team leader – of small to large teams – functioning at a corporate, strategic level more than at a tactical, product or feature level.
UK Phone: +44 (0) 738 590 6782
USA Phone: +1 503 780 4731