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People-Centered Design

  • Services
  • User Experience & Design
  • Prototyping
  • About Me
    • Portfolio
    • Publications
    • Contact Me
  • Services
  • User Experience & Design
  • Prototyping
  • About Me
    • Portfolio
    • Publications
    • Contact Me

The Customer Journey Across Many products

User experience encompasses a bigger journey than just day-to-day use of the product. When your company makes many different products that journey crosses portfolio boundaries.
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Apps for physical products

Speakers are physical and minimally interactive – how might an app enable one to add features and interactions without cluttering up the physical design?
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Digital, Industrial Experiences

How does an iPad bring better experiences to a locomotive maintenance yard?
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Some Previous Work

Learn more about our background

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Some Publications

Read more of our past work and thinking

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Assessing the value of a product's experience for a user

Through the 2000s design practice increasingly realised that a great user interface – even a great user experience – was not sufficient if the offering was not valued by users and customers. This CHI workshop held in Florence, Italy, explored the territory of ‘value-centered HCI’ searching for ways to accommodate financial and cultural (moral) values into the equation.

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HFES 2018 User-Centred Design Award

The HFES Product Design SIG awards the Stanley Caplan Award every year and in 2018 Elekta’s MRLinac (Unity) was the winning entry, celebrating work that is documented more completely in other publications.

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Programming 'Plans' and Expertise

Although program plans are a recognised component of programming expertise, the programmer’s ability to deploy that expertise may be dependent on the particular programming language, with more structured representations making it easier for the expert to see the plan being used.

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About Me

20+ years working in Silicon Valley, Seattle and Portland, Oregon.

Worked for IDEO, Intel, GE, Logitech and Elekta in roles encompassing human factors, design research, user experience design and user experience leadership.

Ten years as an academic at the University of Nottingham teaching human factors, research methods, human-computer interaction and applied psychology. Numerous research grants and 6 successful PhD students.

Our research in the mid-1990s was some of the first work to demonstrate the need for a concept bigger than usability – we didn’t apply the term ‘user experience’, but it is now clear that those elements that are key to user experience were also central to those experiments on educational technology.

For most of the past 15 years I have been a team leader – of small to large teams – functioning at a corporate, strategic level more than at a tactical, product or feature level.

UK Phone: +44 (0) 738 590 6782

USA Phone: +1 503 780 4731

© 2023: David J Gilmore