Part of CHI’s series of ‘Organisational Overviews” this paper was put together to explain IDEO’s approach to human-centred product design based on observing users in context and using the insights to drive innovations in the technology.
Set around the time of the first internet bubble one of the interesting elements is realising how many of the ideas from that time are now commonplace, but they were too far ahead of the technology (and the infrastructure) in 1999.