Do you have a highly experienced and skilled UX team? And are they changing the user experience for your users and customers as effectively as they might?
This kind of engagement is about understanding internal processes and culture that might be inhibiting the optimal use of resources. UX teams almost always suffer from a tension between the need to understand the bigger picture and the urgency of generating collateral and resources for a rapidly looming product release – we need to find ways to use that tension creatively and positively, instead of allowing it to create stress and paralysis.